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Routon Electronic Co. Ltd    

Routon Electronic Co. Ltd (short as ROUTON) is a high-tech joint-stock enterprise engaging in researching, developing, designing, manufacturing, marketing and service of telecommunication terminal equipments and relevant management systems. Within ten years since foundation, ROUTON has developed into a national key new and high technology enterprise possessing many independent intelligence property rights.

Its main products Public Phone Bill Meter and its management system occupy 80 per cent of the market share throughout our country. IC Card Payphone series and management systems take the leading place in technical design and solution of the same trade. Besides, ROUTON provides the whole set of intelligent public payphone solution based on intelligent platform and Public Internet Access Terminal (short as PIAT) and its management system based on advanced embedded operation system. In the near future, ROUTON will invest hundred million of RMB to develop communication products in the fields of embedded operation system.

In the last nine years, the sales volume keeps the average increasing rate of 100 per cent per year, and It has reach 420, million yuan in 2003.

The R&D center has more than 300 high-qualified engineers, take the main proportion of the whole human resources, 40% of which have Master’s or Doctor’s degree.

10 per cent of sales are invested in R&D per year:
- IC low power waste design
- The application of big-scaled database
- Model and structure design

Leading Production Output
- Five international standard production lines
- Advanced equipment of wave soldering, reflow soldering, SMT etc
- The production ability for public phone bill meter is 400,000 sets and that for payphone is 150,000 sets per year

Standard and Resource Management
2000 - Successful introduce Oracle ERP. The multi-type with small quantity and huge quantity production mixed ability is being implemented with great effort
2001 - Gained ISO9001:2000 Certificate of Registration
2001 - Passed the examination of NQA, a world famous certification organization in Britain, and gained UKAS certificate admitted by more than 100 countries worldwide

Marketing Distribution
- Set up 26 offices in Chinese domestic market
- Gained with foreign trade rights, ROUTON sets up efficient markets and service network also abroad, including Europe, Africa, Asia and the Pacific area, Latin America, more than 200 professional markets

ROUTON will continuously devote its entire efforts to the development of national high technology, keep in touch with the latest international technology and create more exquisite and excellent products with the intelligence of all people.

For more information, please visit our website:
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